Joe started in the pet industry as a 13-year-old bather/brusher in a small grooming shop. After a few years, Joe sought employment at an exciting, growing, and progressive pet resort, which would be the start of a fantastic journey that has now spanned over 32 years. Joe is a sought out International Speaker and Independent Consultant providing management, operations, and sales training services and assistance, tailored specifically for the Pet Industry. Likewise, Joe is a writer for many pet industry publications both in print as well as online.
In early 2018, Joe joined the team at Melissa Verplank Enterprises, home to multiple pet professional development solutions such as Learn2GroomDogs.com, Paragon School of Pet Grooming, White Dog Enterprises, and Whiskers Pet Resort and Spa as their new VP of Sales, Marketing, and Business Development. His experience, education, and drive to help bring out the best in people and their businesses pushes the industry to new heights.