March 7-10, 2019
Georgia International Convention Center

ANNOUNCEMENTS – Announcements will only be made for emergencies and show management information. Please arrange a meeting place, should you be separated from the rest of your party.

ATM – Located on the wall outside of Hall A

AUDIO – If audio is used inside the exhibit booth, all speakers must face into the booth and not into the aisles or into neighboring booths. Any complaints regarding audio will be mentioned two times to the offending exhibitor and on the third complaint the audio may be pulled for the duration of the show.


BADGES – You will receive an email with your registration barcode included about 10 days before the show. Please bring this with you to the show. This bar code will be scanned, on-site, and your badge will be automatically printed.

BALLOONS – Balloons may not be distributed inside the facility. Helium balloons may be approved through SuperZoo show management for temporary attachment to authorized displays

BANNERS/SIGNS – are not permitted from the ceiling except by Convention Center personnel or authorized service contractors. The Convention Center has definitive sign hanging guidelines for ceiling-mounted exhibit-related signage. Signs and banners may be hung on the pipe and drape behind your booth. Please make sure the signs are within the height limit allowed (see Booth Set-Up Diagram). These signs may NOT be affixed with tape, pins, etc. Please pick up “S” hooks from the Cherry service desk or show registration. There is no charge for these hooks and it is the only way signage may be hung from the pipe/drape.

BOOTHS – Standard booth equipment (back and side-wall draping, identification sign and floor numbers) is provided by World Pet Association without added cost to the Exhibitor. Your booth consists of 8’ tall Blue and White back wall, 3’ tall Blue or White side rails, One 6’ Blue topped and skirted table, Two chairs, One wastebasket, and One-line ID sign. If you have a corner booth and would like the side drape removed, you may request this. With, or without a corner drape, please make sure your display stays within the boundary of your booth space. No part of any booth shall project as to obstruct the view of adjacent booths. No booth, display or its contents may exceed height limitations as outlined in the Exhibitor Service Manual. Raw wood, cardboard, or similar material for wings to booths must be covered or painted if they are visible to adjacent booths. Packing, unpacking and assembly of exhibits shall be done only in designated areas and in conformity with directions of Show Management. All materials used in the construction of the booth and all decorative materials within exhibitor booths must be non-combustible or made flame retardant.

BOOTH SET UP RULES – Atlanta Pet Fair uses the IAEE Guidelines for Display Rules and Regulations. These rules can be found in the show management portion of the Exhibitor Service Kit.

CAMERA – All camera photographers (still and video) must get exhibitor permission before taking a picture or filming. Anyone who is caught taking pictures or filming without permission will have their camera (including cell phones with cameras) held by Show Management until they leave the exhibit hall.

CARPENTERS – Cherry Convention Services Inc. is designated as the official carpenter contractor. If you need any special exhibit or display constructed, repaired and/or renovated, please contact them for services.

CHILDREN – Show Days: Must be badged and if under 16, must be with their parents at all times. We ask that parents not allow their children under sixteen to walk the aisles without adult supervision. Lost children announcements will not be made, please make arrangements to meet them at an agreed upon location, should you be separated.

CONTRACT – Each exhibitor is responsible for understanding and abiding by the terms and conditions on your Application & Contract for Exhibit Space. This application properly executed by Applicant (Exhibitor) shall upon written acceptance by Atlanta Pet Fair / World Pet Association (WPA) acting as show management constitutes a valid and binding contract. Show Management reserves the right to render all interpretations and to establish further regulations as may be deemed necessary for the general success of the exhibition. It is further agreed that the conditions, rules and regulations as herein stated and as outlined in the Exhibitor Service Manual are made a part hereof as though fully incorporated herein, and that the said exhibitor agrees to be bound by each and every one thereof. Show Management reserves the right to manipulate the floor plan and to move exhibitors (with prior notice) to enhance and benefit the overall exhibition. Should you have any questions, please call our office at (800) 999-7295.

CONTRACTORS (OFFICIAL CONTRACTORS) – Please note that cleaning, internet/phone, food service and electrical are exclusive services of the GICC and must be ordered through the appropriate forms from the service kits located in the Atlanta Pet Fair website.

DECORATIONS – May NOT be affixed to the ceiling, painted surfaces, columns, fabric and decorative walls. All exhibitor materials must be flameproof. Decorations must be confined to your exhibit booth only and not extend into the aisles. This includes signs and easels as well. If you have a corner booth, you may not affix signs to your corner pole.

Cherry Convention Services, Inc.
3866 Oakcliff Industrial Court
Atlanta, GA 30340
770 242-955

DECORATOR/CONTRACTOR SERVICE DESK – The decorator’s service desk, staffed by Cherry Convention Services personnel, will be located in the back of the show floor. They will handle your orders and inquiries concerning rental furniture, freight shipments, labor and other information. Order forms for any of the above services are available online in the Atlanta Pet Fair website under the Cherry Convention Services portion of the Service Kit. It is very important that you place your order for these services in advance to receive discounted rates. All advance orders will be placed in the exhibitor’s booth prior to exhibitor’s move-in.

DEMONSTRATIONS – Must be confined within the boundaries of your booth and may not extend into the aisles. Attendees must not block the aisles. Sound levels, grooming demonstrations, glaring lights or other distracting exhibitor’s activities are subject to adjacent exhibitor and Show Management approval.

DISTRIBUTION OF PROMOTIONAL ITEMS – Must be within the confines of your booth, not in the aisles. This includes anything being distributed by costumed characters.

DRAPES – Your booth consists of 8’ tall Blue and White back wall, 3’ tall Blue or White side rails. If you have a corner booth and would like the side drape added, you may request this, free of charge, at the Cherry Service Desk.

DOGS – See separate document “Rules and Regulations for Our 4 Legged Friends” in this Exhibitor Service Kit.

DRAYAGE – See “Shipping”

ELECTRICAL – Outlets are not included in the booth fee and should be ordered from The Georgia International Convention Center. Please contact The GICC Utility Services at: 888-331-GICC for additional information and ordering.

EMERGENCY PROCEDURES – In the event of an emergency while at the tradeshow, please advise show management. There will be an EMT onsite with access to a radio. You may also call convention center security staff if there is not a life threatening emergency.
Nearest Emergency Room/Hospital: Atlanta Medical Center South

1170 Cleveland Avenue
East Point, GA
(404) 466-1170

EXHIBIT AREA INFORMATION – Exhibit Hall A 32’ high, Size 315’ x 120’ 37,800sqft

EXHIBITOR SERVICE KIT – can be found on our web site –

• Storage of any kind behind back drapes, display walls or inside the display areas is not allowed.

• All materials used in the construction of the booth and all decorative materials (drapery, table coverings, banners, foam board, signs, set pieces, etc. ) within exhibitor booths and those used for special events must be non-combustible or made flame retardant. All packing containers and similar material must be removed from the exhibition area upon completion of the booth arrangement.

• Literature on display shall be limited to reasonable quantities. Reserved supplies shall be kept in closed containers and stored in a neat and compact manner.

FOOD SAMPLING – The serving of food/beverage by exhibitors is not permitted, unless advanced written permission is given by show management. All food/beverage must be provided by the Convention Center’s exclusive caterer, Proof of the Pudding. NO OUTSIDE FOOD OR BEVERAGE IS PERMITTED.

FORKLIFTS – Exhibitors are NOT PERMITTED to use Forklifts. Please see Cherry Convention Services.

HAZARDOUS MATERIALS – Exhibitors are prohibited from possessing, storing, or bringing onto the property materials that constitute hazardous materials as defined by federal, state and local law.

HOUSING INFORMATION – Our host hotels are:

Hilton Atlanta Airport- DOG FRIENDLY
1031 Virginia Ave Atlanta, GA 30354
Reservations: 1-800 HILTON
Standard King or Double $122.00
Towers King or Double $145.00
Room reservation deadline:
February 13, 2016

Marriott Atlanta Airport Gateway
2020 Convention Center Concourse
College Park, Georgia 30337
Reservations: 1 800 239 1203
Room Reservations Deadline: February 15, 2016

SpringHill Suites Atlanta Airport Gateway
2091 Convention Center Concourse
College Park, Georgia 30337
Reservations: 1 888 236 2427
Room Reservations Deadline: February 15, 2016

HOTEL DIRECTIONS – The Hilton Atlanta Airport hotel is located five minutes from the Hartsfield-Jackson Atlanta International Airport and just ten minutes from downtown Atlanta. Complimentary shuttle service is available to the Atlanta Airport and to Atlanta’s MARTA rail service providing public transportation to downtown Atlanta. Shuttle Service from the Atlanta Airport to The Hilton Atlanta Airport: Follow the signs for ground transportation. Shuttle departs every 15 minutes from the hours of 4:00 a.m. to midnight and is on call after midnight. Look for the blue and silver van.

The Marriott and Springhill Suites are accessible via the ATL SkyTrain (automated people mover) follow the overhead signs and hallway placards toward the Rental Car Center. Proceed out of the west end of the terminal under the covered walkway. Take the escalator up to the station and board the ATL SkyTrain for the free, short ride to the GICC station.

INFORMATION – WPA/Atlanta Pet Fair Information Booth is located in the convention center lobby in front of Hall A.

INSURANCE – Exhibitors must carry worker’s compensation, commercial general liability including products and completed operations independent Contractors, personal injury and blanket Contractual liability insurance at limits of at least $1 Million per occurrence, $2 Million aggregate. These coverage’s must be evidenced by a Certificate of Insurance with a 30-day notice of cancellation provision to the holder naming World Pet Association, Inc., Georgia International Convention Center, Cherry Convention Services as additional insured. If requested by Show Management, they must be made available on show site. It is strongly recommended that Exhibitors also carry insurance to cover loss or damage to their exhibits or other personal property while such property is located at or is in transit to or from the exhibit site. Atlanta Pet Fair and WPA assume no liability for any loss, damage or injury to any property of the Exhibitor or to any of its officers, agents, employees or contractors, whether attributable to accident, fire, theft or any other cause whatsoever. While the exhibition may provide security guards, it is solely done as an accommodation to Exhibitors. The Exhibitor expressly agrees to save and hold harmless Atlanta Pet Fair and WPA, their management, agents and employees from any and all claims, liabilities and losses for injury to persons or animals (including death) or damage to property arising in connection with Exhibitor’s use of the exhibit space, except such losses as may be the result of the sole negligence of Atlanta Pet Fair or WPA

LOCATION – Georgia International Convention Center
2000 Convention Center Concourse
College Park, GA 30337
Local Phone: 770-997-3566 Fax: 770-994-8559

LOST & FOUND – Lost & found will be located at Atlanta Pet Fair Information Desk, in the lobby.

ATL SKYTRAIN – The wait time between trains during the day is about three minutes. During off-peak hours and overnight, the wait time should be no longer than 10 minutes.

MARTA – The MARTA is a light rail system that operates throughout the city of Atlanta. The closest MARTA station is located at Hartsfield Jackson Atlanta International Airport via the ATL Sky Train.
Trains Frequency:
Monday–Friday 5 am – 1 am
Peak Hours: 6 – 9 am & 3 – 7 pm
Trains run every 10 min

Midday Service
Trains run every 20 minutes
Weekend & Holidays 5 am – 12:30 am
Trains run every 20 minutes

Train operates every 5 minutes from Lindbergh Station to the Airport

Trains may operate as frequently as every 5 minutes
For additional information, please visit MARTA online at

MOVE-IN – is Wednesday, March 9, from Noon to 5:00 p.m. and Thursday March 10, 9am-5pm for all exhibitors. Check the Rules & Regulations regarding booth decorations and obstructions.

MOVE-OUT – Dismantling is Sunday, March 13 at 4:00 pm to 8:00 pm. Early dismantling (including packing-up of any part of your exhibit) violates Show Rules and more importantly, detracts from the professional appearance of Atlanta Pet Fair. Please note that early dismantling will not be tolerated. Move-out of exhibit materials or dismantling prior to the 4 p.m. closing of the show Sunday March 13 will result in a $500.00 fine that will be due and payable prior to inclusion in any other WPA event.

Remember to remove valuable items from your booth on the first load. Do not leave briefcases, computers, printers, telephones, or product in an unattended booth. Show management cannot assume responsibility for the loss or damage. If you are leaving materials in your booth overnight, please use a security cage to store costly or smaller items. Atlanta Pet Fair management does not guarantee the safety of items left overnight. While we do provide over all security for the hall, the responsibility is the exhibitor’s to safeguard exhibit materials.

PALLET JACKS-New!  Atlanta Pet Fair & Conference has negotiated for you and is pleased to let you know that you may use your own pallet jacks when moving in and moving out of the show.  You may use your pallet jacks only if you have brought your own booth and product, not if you are having it delivered by a trucking company.  We realize that a growing show brings changes and we are working to make your experience at the show as easy and as successful as possible.   This policy is in effect for the 2016 and 2017 show.

PARKING – Parking is available at the GICC for $10.00. It is $15.00 for in and out privileges.

PARKING – OVERSIZED VEHICLES – Oversized vehicle parking is available at the GICC for $25.00 per day

PARKING OVERNIGHT – Overnight Parking is available at the GICC in Lots A-E the cost is $35.00 per day
*Please note, there are no RV hookups here*
Overnight parking is also available at the Hilton Atlanta Airport for 30.00 per night with room reservation. There is a 30.00 surcharge in addition to the 30.00 fee if no room reservation is made.

PETS – Only pets utilized for demos or contest are allowed at the show.

RV PARKING – Please consider the Atlanta RV South Resort
281 Mt. Olive Rd., McDonough, GA 30253
770 957-2610

REGISTRATION – Pre-Show: On-site: In the convention center lobby outside of Hall A

SECURITY – Will be provided by WPA from move in through move out. However, neither WPA nor the Georgia International Convention Center is liable for any loss or damage of materials. Additional booth security may be ordered by exhibitor. See form/information in the Show Management portion of the Exhibitor Service Kit.      Do not leave expensive or personal valuables visible in your booth or in the seat of a car or truck. Remember the exhibitor has ultimate and sole responsibility of protecting his own materials.

SERVICE DESK (CHERRY) – Cherry Convention Services will have an open service desk on the following days:
Wednesday March 9 from 12:00pm to 5:00pm
Thursday, March 10 from 9:00 am to 7:00 pm
Sunday, March 13 from 4:00pm to 7:00pm

Advanced shipments to APF through Cherry Convention Services can be received as early as February 10. Shipments must be shipped to arrive on or prior to February 26 to avoid surcharges. Last day for off-target shipments to arrive is March 8. Shipments must be addressed as follows:
Cherry Convention Services, Inc.
Atlanta Pet Fair c/o Cherry Convention Services, Inc.
(Your Company Name) Atlanta Pet Fair
3866 Oakcliff Industrial Court
Atlanta, GA 30340

Cherry Convention Services is happy to receive and deliver your shipment as it arrives at the Georgia International Convention Center only on Wednesday, March 9, 2016 from 9 am to 5 pm and Thursday, March 10, 2016 from 9 am to 5 pm (Freight sent prior to these dates will be refused) as part of their On-Site Material Handling Services.

Please ship as follows: Georgia International Convention Center, Hall A
C/O Cherry Convention Services
Atlanta Pet Fair (your company/booth #)
2000 Convention Center Concourse
College Park, GA 30337

Shipping information can be found in the Cherry Convention Services portion of the Exhibitor Service Kit

SHOW PROGRAM ADS – See Pet Product News “Ad Sell Sheet” in Show Management portion of this Exhibitor Service Kit

SHOW SPECIALS – See information in Show Management portion of this Exhibitor Service Kit

SMOKING POLICY – Smoking/Vaping is NOT permitted inside any part of the convention center

SOLICITATION POLICY – Solicitation by non-exhibiting companies is strictly against our rules and will not be tolerated. We ask that if you are bothered by a solicitor, or see someone else being bothered by a solicitor, please call the Atlanta Pet Fair information number (626) 840-0222 immediately so that we can take care of this situation for you.

Solicitations for employment by exhibitors to attendees are not permitted. Employers sending their employees to APF should not have to worry about them being solicited for employment

SUB-LEASING BOOTHS – Is not allowed

WHEELCHAIR/ SCOOTER RENTAL – The following company has wheelchairs for rent and will deliver to any hotel within the tradeshow area:
Atlanta Scooter Rental
Atlanta, GA 30095
770-309-3699 e-mail

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