Pricing is not only about the grooming service you provide, there’s much more that goes into it…in other words, the customer is buying more than the groom! What the customer finds value in and what they feel it is worth! Do you wonder just how much you can charge? Do you question whether your customers will accept your prices? Are you afraid of taking price increases and if you do increase prices, how to tell your customers? During this session with Joe, he will help you understand just where your prices need to be in your market, what the customer is really buying, and how to communicate pricing and price increases to your customers.