Differentiating the Quality of Professional Grooming Products: From Average, Intermediate to Premium

Friday, March 08, 2019 9:30 am–10:30 am German Suite

There are many choices you can make for shampoos, conditioners, cologne sprays, detangling products, and other topical grooming products in your salon. As a professional groomer, your clients look to you to be the expert in skin and coat care. A pet parent depends upon you to take home a friend of the family, fresh, tangle-free and smelling fresh. However, with the number of products on the market to choose from which will deliver the quality you expect for the price of the product?

Topics will include dilution rates vs. performance, label claims, sulfate-free shampoos, imported grooming products, possible allergens, aerosol vs. pump sprays and plant/animal derived raw materials. A brief overview of the human personal care product trends will be discussed and how they are finding their way into the grooming product market.

Presenters

Dale Sanson, Ph.D., MBA

Fresh ‘n Clean by Pet-Ag, Inc.