This down-to-earth presentation lays out the three pillars every pet grooming business and their team must master: branding your shop, branding your team and branding your marketing message. The bottom line: perception is reality. In this session Melissa Verplank and Joe Zuccarello will present how creating positive relationships with clients and their pets will grow your business. Creating a successful pet grooming business with a strong clientele is not a destination, it is a journey. The right message will create a healthy repeat clientele. The wrong message will leave gaping holes in your appointment book. Together Melissa and Joe offer plenty of positive ideas and strategies. Their concepts allow you to create your own branding platform. Their goal is to help you understand and implement the values of positive branding to build long-term success for you, your team and your business.