We struggle with de-shedding, de-matting, and de-tangling on a daily basis. Many opinions, techniques, tools, and products attempt to tackle these challenges. However, we really need to understand some basic hair physiology and chemistry to select the best approach. We will review client dog video and the hair samples taken and analyzed with electron microscopy. Observe coat damage, mats, tangles, and undercoat from several common coat types up-close as never seen before. This data provides keen insight that leads to guaranteed results! Learn how to safely release more shedding and mats while avoiding the risk of further coat damage and messes. Eliminate pre-brushing and reduce stress. Create a much calmer environment by avoiding muscle strain and/or injury to you and your client dogs. Save time and earn more just by understanding the “truth” behind bad hair days!