Head to Toe

March 8-11, 2018
Georgia International Convention Center

Session Overviews

When you register in advance, your seat is guaranteed—without waiting in lines! Seminars are $12 each, and special sessions are $99. Buy 3 or more seminars or 1 special class and get Weekend Trade Show Floor Pass FREE!

Regular Session

$12 each pre-show, $14 each on site

*Special Seminars

$99 each pre-show, $118 each on site

 

Thursday, March 9th, 2017

 12:00pm – 6:00pm

*Ready-Set-Go, Prep-Bathe-Dry!
Presented by Teri DiMarino
A good bathing and drying job is easily 50% of a great groom and 100% of many! The bathing room has been the starting point for every successful stylist and the active salon needs to pay more attention to this important position. With an emphasis on safety and efficiency, Teri guides this fun and informative all-day seminar through an average day in a busy salon. Safe handling practices and a keen focus on time-saving tips and techniques will help save time and improve the finished work. This seminar is a real eye-opener for the groomer technician as well as a lesson in efficiency for the seasoned salon owner. From check in to check out, integrating a salons’ bathing staff into the check-in and prep process gives them responsibilities that will make a busy salon hum like a well-oiled machine. This session will include the efficient use of tools and safety restraints and tasks such as nail trimming, ear cleaning and brushing.  Safety and comfort of the pet, dematting techniques and tools and their proper use will be presented. Teri will take a “groomers-eye” look at shampoos, conditioners and sprays and why they work. Quick, efficient bathing and proper application of the products you use can make all the difference in the feel of that coat at the end of the groom. Teri will discuss the proper use of the equipment as well as different drying techniques. You will learn to dry coats quicker to help you get a better scissor finish.

2:00pm – 6:00pm

*Basic Canine Massage and Acupressure Techniques
Presented by Deborah Walker
Deborah will illustrate the location of major canine muscles and muscle groups.  She’ll discuss muscle physiology and conditions that may affect the dog should the muscles become strained due to stress, excess or inadequate activity, or poor circulation. She’ll discuss the difference between methods used on the various muscles. Deborah will share the many ways massage therapy can be useful for pet care professionals —plus she’ll outline specialized massage therapy services that may be offered to clients.  In this practical skills demonstration, Deborah will perform demonstrations of massage therapy techniques. She’ll show you how to use massage and acupressure to improve the pet’s health and wellbeing. Practical skills demonstrations include how to perform a: *Full Body Massage *Foot and Toe Massage *Facial Massage *Head and Neck Massage *Shoulders and Front Legs Massage *Hips and Rear legs Massage *Tail Massage. This program includes an interactive hands-on session that allows attendees to learn and experience the canine massage techniques and methods with coaching and supervision by Deborah.

12:00pm – 4:30pm

*Semi-Permanent Color Certification Through The Creative Groomers Association
Presented by Lori Craig and Angela Kumpe
This is a four-hour class that will teach you how to properly look up products, important safety procedures, market your creative services, pricing, and will give you hands on experience with semi-permanent color dye. Angela and Lori will cover how to apply color to short coats and long coats as well as how to make designs, stencils and more. At the end of the class you will each participate in a hands on practical to ensure you feel secure to add these services to your business. You will receive a certificate of completion with Creative Groomers Association, Semi-Permanent Color Course.

12:00pm – 5:00pm

*Cats: From Nose to Tail
Presented by Kim Raisanen
Cats speak to us with their body language and as professional groomers we need to correctly “read” them.  The most challenging aspect of cat grooming isn’t clipper work but understanding the cats’ mind, body, and spirit.  We will be discussing feline anatomy and grooming techniques for cats in all stages of life, styles, and temperaments. There is a lot more to cat grooming than just lion cuts! The class will include a brief test of the materials covered during the workshop. Certificates will be handed out at the end of class.

12:00pm – 4:00pm

*AKC Salon Certification: Safety In The Shop
Presented by Susan Sholar
The American Kennel Club recognizes that grooming is important to the overall health, comfort and well-being of pets. Setting the standard in groom safety to ensure these needs are met for all pets in the salon, the AKC is proud to offer the “Safety in Salons Certification Program” to groomers and salons. As reputable and quality pet care professionals, groomers should consider the safety and welfare of the pets entrusted to their care. The Safety in Salon course will review best practices focusing on pet care, health, and safety. Topics covered include accident avoidance, disease awareness, and sanitation. All groomers who attend will be eligible, at no additional charge, to become AKC Safety Certified Groomers and receive a frame-able certificate. This course is also an important part of the requirements for the AKC Safety in the Salon Certification. This salon certification gives salon owners a means to show their commitment to the health and safety of pets and in return receive valuable marketing support from the AKC.

12:00pm – 4:30pm, repeats again on Friday, March 10th from 9:00am – 1:30pm

*CPR – PetTech First Aid and Care for Your Pets
Presented by Mary Oquendo and Beth Christiano
Pet First Aid is the immediate care given to a pet that is injured or ill.  Knowing the skills and techniques of pet first aid can mean the difference between life and death.  The topics covered are as follows: Bleeding, Shock, Restraining, Muzzling, Primary Pet Assessment, CPR, Rescue Breathing, Fractures, Limb Injuries, Insect Bites and Stings, Seizures, Heat and Cold Injuries, Pet Vitals, Poisoning, Choking Management, Snout to Tail Assessment and First Aid Kits.  A mannequin will be provided for each enrollee for this hands-on 4.5 hour certificated course.

Friday, March 10th

9:00am – 10:00am

What Makes a Premium Grooming Product?
Presented by Dr. Dale Sanson
As a groomer you want to provide the best grooming products to your clientele. With the number of products on the market the options for grooming are confusing and are not all equal.  New regulations are causing reformulations in various products. The reason for some of these changes will be discussed and how this can either improve or decrease the quality of the grooming experience.  Concepts such as percent solids, fragrance levels, various conditioning agents, and preservatives will be discussed and how they relate to the various grooming products.

Demo: Energy Exchange: Handling Difficult Dogs
Presented by Irina Pinkusevich
Ever find yourself alone in the shop with a dog you just can’t handle? And yet, another groomer has no issue handling the same dog. Why? What signals are you transmitting to the dog? Is it anxiety or lack of confidence? Learn techniques and maneuvers that will help you deal with any difficult dog. Help make the grooming experience the best it can be by working through issues and learning how your energy exchange makes all the difference.

Demo: Grooming the Doodle
Presented by Connie Runyon
Connie will share techniques and detailed grooming information on these popular designer dogs. She will demonstrate when, where and how to use scissors, clippers, and universal comb attachments.    She will also discuss how to handle the client and creating a trim that will please both you and your clients.

Advanced Skin Care: Part 1 of 2
Presented by Dr. Micah Kohles
We all have the chance to improve the lives of the animals we care for and recognizing common skin issues is a great way to do so. In this session Dr. Kohles will cover how to recognize common bacteria, fungus and viruses and how to best care for them without crossing the line into veterinarian territory. He will also show how creepy crawlers (ectoparasites) have an effect on groomers and their four legged clients. In this session, Dr. Kohles will present these common issues and complete the discussion with common treatments and therapies.

Make More by Doing Less
Presented by Joe Zuccarello
Groomers and Shop Owners, want to make more money this year than last year?  Do you know how to give yourself a raise?  What if I told you it is NOT by grooming more dogs.  Sure, grooming more dogs could mean more money, but it also means more time, effort, and exhaustion.  Come and learn how some very simple techniques can make you more money and save your health and sanity, all at the same time.  Joe will identify some real life experiences that you can begin using the first day back from the show!

11:30am – 12:30pm

Transforming Your Grooming With Styling Products
Presented by Kelly Knight
Kelly Knight, Groom Team USA member and Abstract Runway specialist, will show you how to get amazing results on any coat. Learn how to use the right product for the right purpose and transform your grooming. She will talk shampoos as well as after bath products to add volume, texture and fullness to even the not-so-great coats.

Demo: To De-matt, or Not to De-matt?
Presented by Olga Zabelinskaya
Is there a proper way to de-matt? Is it before a bath or after?  Do you charge for this service? What sprays and tools should be used to de-matt?  Find out the answer to all these questions and more during Olga’s seminar discussing tips and tricks for the matted dog!

Demo: Introduction To The Biewer Terrier
Presented by Jonathan David
Many groomers are seeing more and more of these cute little dogs and Jonathan is regularly answering inquiries about the breed and grooming. Jonathan is a breeder and exhibitor of the now AKC recognized Biewer Terrier. Working closely with the American Kennel Club, he was pivotal in bringing this breed into the AKC. This is a don’t miss seminar for anyone curious about the breed, it’s history and common grooming styles!

Advanced Skin Care: Part 2 of 2
Presented by Dr. Micah Kohles
In part 2, Dr. Kohles will discuss some of the more common diseases seen in our client’s pets and their impact on skin and coat health. He will share his thoughts on the importance of having a good relationship with a veterinarian and how a positive relationship is a win-win situation. In this session he will cover how to prevent cross contamination of contagious skin ailments as well as give an overview of commonly used medications and topical therapies used to treat skin disease.

Perception is Reality – The Three Pillars of Branding Yourself
Presented by Melissa Verplank and Joe Zuccarello
This down-to-earth presentation lays out the three pillars every pet grooming business and their team must master: branding your shop, branding your team and branding your marketing message. The bottom line: perception is reality. In this session Melissa and Joe will present how creating positive relationships with clients and their pets will grow your business. Creating a successful pet grooming business with a strong clientele is not a destination, it is a journey. The right message will create a healthy repeat clientele. The wrong message will leave gaping holes in your appointment book. Together Melissa and Joe offer plenty of positive ideas and strategies. Their concepts allow you to create your own branding platform. Their goal is to help you understand and implement the values of positive branding to build long-term success for you, your team and your business.

2:00pm – 3:00pm

Accessories, More Than Just a Pretty Bow
Presented by Delise Knight
Trends may come and go but accessories will always help increase profits. Good grooming is important and accessories can be the finishing touch that will keep your customers coming back and set you apart from the crowd. Bows are not the only accessories these days – hats, feathers, dreadlocks, bow ties, fascinators, eyelashes, nail polish, bandannas, scarves, and a touch of color are just a few of the options available. In this seminar you will learn how to dazzle your clients and show your involvement in the community. Having problems with bows? Delise will show you fast and easy methods of attaching bows. Let’s get creative!

Demo: Poodle Basic Pet Styling
Presented by Ann Martin
In this demonstration Ann will show you tips and tricks on the pet poodle trim. She will show what to look for when starting to groom on the poodle to get the proper proportion for a balanced trim.  In this demonstration you will see the frame of the poodle and learn how to create the ‘Poodle Look of Perfection’. 

Demo: The Timeless Spiral Trim
Presented by Dawn Omboy
A tribute to Jerry Schinberg, the spiral trim was first done by Lynette Jacobsen in 1981 at the Atlanta Pet Fair. Learn more about the beginning of this timeless classic that was the basis of creative styling as we know it today. In this class Dawn will show you how to set the pattern in a live demo and give you the history of how it all began with thanks to the Godfather of Creative Styling, Jerry Schinberg.

Basic Skin and Coat Care
Presented by Connie Runyon
In this session you will learn about canine skin and different coat types which will improve your bathing and grooming skills. Connie will discuss the science of skin and how this information will help you make better decisions when using and choosing techniques and products.

Customer Interaction
Presented by Joe Zuccarello
Love thy customer…the good ones and the not so good. We all have them.  You know who they are.  You see their name in the appointment book and you begin to sweat.  Just knowing they are coming in that day causes you to be distracted.  Would it be fair to say that these questions could be true for the “not so good” customers as well as the great ones?  Absolutely!  These customers can be grouped into two categories: Promoters and Detractors.  Joe will speak about how both can be helpful to our business and how we should approach every interaction with our customers to benefit our personal and business well-being.

Hands On Clipper and Maintenance Clinic – Andis
Presented by Diane Betelak, NCMG
Bring your Andis Clipper, a phillips head and regular screwdriver to this 1 hour clinic. Diane Betelak will show you how to save money by keeping your Andis Clippers and blades in tip top shape! She will show you how to change the drive assembly and hinge on your clipper and how and when to clean and oil your blades as well as other easy maintenance tricks. In these tough economic times saving money is a must; this class will save you plenty in sharpening and repair costs.

4:30pm – 5:30pm

Salon Owners: Determine Your Own Salary
Presented by Michell Evans
How do we determine our own salary? We all want to know the answer to this question.  The answer is in your budget!  This class will walk you through the process of creating a business budget for your salon based on a sample budget.  We will discuss paying hourly vs. commission, staff, benefits, and retirement.

Demo: Pet Scottish Terrier
Presented by Jennifer Lee
The Scottish Terrier, often called the “Scottie,” is best recognized for its distinctive profile and hard, wiry, weather-resistant outer coat in a black, brindle or wheaten color. Its beard, eyebrows, legs, and lower body furnishings are traditionally shaggy. In this seminar Jennifer will demonstrate how to blend the body into the legs and the specific techniques to groom the distinctive Scottie head and ears.

Demo: Capture the Look of a Bichon
Presented by Connie Runyon
This demonstration will guide you through the breed standard while showing how to apply simple techniques to compliment the standard using scissors and clippers.  We will share basic and detailed grooming information on the Bichon.  First demonstrating a show trim and then modifying it to create a shorter pet version of the correct profile.  The demonstration starts with shears and is followed by clippers, blades and universal comb attachments.  The finished product will be a manageable pet trim that compliments the dog and will please both you and your clients.

Contest Grooming 101
Presented by Tammy Siert
Want to learn how to prepare dogs for the contest ring and prepare yourself?  Thinking about competing for the first time? Want to make GroomTeam USA? If you answered yes to any of these questions come to this seminar.  Learn the most efficient ways to make it to the top from retired GroomTeam member Tammy Siert.  She will give pointers and tips for everyone from entry level to the seasoned competitor.

Salon and Spa: Design and Makeover
Presented by Mario DiFante
Need to update your salon but have a limited budget? Learn how to create an appealing salon design for your human clients. Mario will go over floorplans, layouts, and other creative ideas to help you create your dream salon.

How To Start and Run a Successful Dog Wash Business
Presented by Lisa Vella and Donna Walker
Today’s urban canine and their humans have choices and expectations for what becomes a part of their daily lifestyles. The dog wash industry has grown into a client accepted and entrepreneur desired business model. No longer is this type of business the novelty it once was. Patrons not only expect to find dog washes in their cities, but they expect them to be of a certain caliber. Have you ever considered opening up a self-serve dog wash, or adding one to your grooming salon? Do you wonder what it would take to set one up? Come and listen to the owners of the award winning South Bark Dog Wash, LLC “Home of the Blueberry Facial”, explain the ins and outs of this type of endeavor.  Utilize examples and facts gained from their years of experience to help guide you in your decisions in growing your business.

6:30pm – 8:00pm

Use Social Media to Grow Your Grooming Business

Presented by Lynn Switanowski

Social Media is no longer an option but a must.  More than 90% of consumers consider some form of social media as their first point of contact when doing a retail business search. What does your grooming business look like on social media?  And how do you plan to connect with this “connected” customer in 2017?

The success of your grooming business depends on a constant stream of satisfied customers coming through the doors and social media is a critical key to reaching and marketing your services to these customers.

This seminar will give you tips and tactics to create social media posts that professionally convey the personality of your business. Attendees of this extended session will learn the keys to successful social media programs, how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts.

  • Learn why you need a posting schedule (and how to make one) that delivers messages to your fans at all times
  • Listen and see how to create content that is shared, liked and commented on regularly by using video, pictures and more
  • Learn when to use humor and product knowledge to create social media posts that will engage your customers on a regular basis
  • Acquire knowledge to create social media ads and see examples of ads that are effective in getting customers to like, share, comment and buy at a moment’s notice
  • Learn how to use Facebook and Instagram tracking and demographic insights to determine which of your posts are the most effective posts for engaging customers

Session attendees will walk away with the tools they need to create and implement social media content for their grooming business in the coming year. This 90 minute session is free and attendance is first come, first served on site.

Saturday, March 11th

9:00am – 10:00am

The Science Of Scent: How Fragrances Are Used Properly In Grooming Products
Presented By Dale R. Sanson, Ph.D., MBA
We encounter fragrances in our own personal care products as well as in the grooming products we use for our pets. As a groomer, you want to entice return users to your salon so that the lingering fragrance leaves the pet parent with a positive experience. When properly blended, these fragrances can be pleasing and leave a lingering essence on the coat and hair of your pet.  The Fragrance Wheel will be discussed and how it is used by fragrance houses to put desirable fragrances in your pets’ products. Fragrance “Notes” will be discussed and some popular fragrances used in grooming products will be broken down into their individual notes.  A real fragrance blend will be broken down during an on-site odor evaluation.

Demo: Schnauzers Made Easy
Presented by Connie Runyon
Connie will be demonstrating different techniques you can use to clean up, fix up, and finish up this popular breed.  These useful tips on styling pet dogs will make grooming a Schnauzer a walk in the park.

Demo: Scissoring Part 1 of 2:  Are Your Shears Right For You?
Presented by Pam Lauritzen
In this presentation and hands-on demonstration, Pam will share her proven ergonomic techniques and methods of choosing and using shears that will improve your scissoring techniques and speed while assuring neuromuscular health.  Also covered will be: developing the perfect grip- a demonstration of how to use blade and point angles to create lines and angles and guide blade scissoring. Bring a pair of shears with you to this class.

The Science of Skin Part 1 of 4: Short Coat
Presented by Cliff Faver, DVM and Suzanne Marchetti
Pet coats can be defined into 3 types; short, medium and long. During this lecture Cliff and Suzanne will discuss the short coat and its anatomy, specific skin and hair needs, skin problems specific to short coated pets and the best ingredients to use to get optimal health and beauty. 

Attracting, Managing, and Keeping Good Employees
Presented by Vicki Lynne Morgan
Your number one asset, and most important allies, are those who come to work every day. Finding and retaining engaged and enthusiastic team members eager to contribute are central to building customer relationships for sustaining growth and profitability. This seminar explores the essential building blocks of a great workplace. Topics include: strategies for attracting first-class employees, four main drives that impact employee motivation in a multi-generational workforce, and strategic management to maximize the potential for achieving your goals. Session includes a special handout:  51 Ways to Reward Employees Without Money.

The Three Things You Should Know About Off-Leash Play and Your Daycare Program
Presented by Susan Briggs and Robin Bennett
Off-leash play is a high-risk service and accidents seem to happen in cycles. Did you know that there are clues that predict them? In this seminar you’ll learn the three areas of your program to monitor each month and clues in each that tell you your program may be at risk. You’ll also know the action steps you can take to ensure your daycare program is consistently safe and makes money.

11:30am – 12:30pm

How to Get and Keep Cat Clients
Presented by Danelle German
When starting her feline-exclusive grooming business, Danelle German realized there were obstacles standing in the way of getting clients to want a full groom for their cats and getting them on a regular maintenance schedule. Along the way, she learned many valuable lessons on how to get cat clients, how to maximize the potential of each groom visit, and how to retain clients long-term. Today, her daughter grooms the cats of many of her original clients from over a decade and a half ago. In this seminar Danelle will share the tactics she has used over the years to develop a healthy and growing number of regular cat clients willing to pay top dollar to keep their kitties in fantastic condition!

Demo: English Springer Spaniel
Presented by Tammy Siert
In this class, Tammy will demonstrate a pet trim on an English Springer Spaniel.  This seminar will include bathing and blow drying procedures, correct breed pattern placement, product usage to make the coat easier to handle and style, and the different equipment you can use to achieve the finished groom.  You will also learn how to adjust the trim to suit the dog and the owner’s lifestyle.

Demo: Scissoring Part 2 of 2:  Speed Scissoring
Presented by Pam Lauritzen
This session focuses on how to scissor faster while improving the quality of the trim.  Included is:  pivot point scissoring: a revolutionary scissoring technique for blending coats and achieving proper angulation. Guide blade scissoring: a state-of-the-art technique that will help you improve the smoothness of the trim. Body position in relationship to the task:  a sensational new technique developed by Pam that will improve the overall quality of the trim. And outlining: a time proven method of defining the shape and design of the trim.  A pioneer in the mechanics and art of pet styling, Pam will share her award winning and proven scissoring techniques and method with you. Bring a pair of shears with you to this class.

The Science of Skin Part 2 of 4: Medium Coat
Presented by Cliff Faver, DVM and Suzanne Marchetti
Pet coats can be defined into 3 types; short, medium and long. During this lecture Suzanne and Cliff will discusses the medium coat and its anatomy, specific skin and hair needs, skin problems specific to the medium coated pets, history and evolution of the medium “primitive” coat and the best ingredients to use to get optimal health and beauty. 

Personal Branding
Presented by Vicki Lynne Morgan
You are a brand. You are unique and worthy of becoming an influential power in the marketplace.  Personal branding is essential for professional success.  What’s the future of your brand? It’s time to take charge and to give serious thought and effort to imagining and developing yourself as a brand that builds identity, trust, and profitability. We will explore 4 key elements that serve as foundations for your personal branding.  You’ll assess your USP (unique selling proposition) and feature-benefit models for communicating your identity and the value of doing business with you. You are in charge of your brand. If you want people to see you as a powerful brand, act like a credible leader.  Learn to: grow yourself, promote yourself, and get the market to reward yourself.

Safe and Fun Playgroups: Stand Out From Your Competition
Presented by Susan Briggs and Robin Bennett
The popularity of off-leash play services has created a competitive marketplace. In this seminar Robin and Susan outline the important aspects of excellent playgroups that emphasize safety and fun. You’ll get insight on training staff leaders, managing problem behaviors and creating a daily schedule of engaging and fun activities. Plus you’ll take away tips on how to market your services to prospective clients as professional, safe, healthy, and fun!

2:00pm – 3:00pm

How To:  Double Coated Dogs
Presented by Linda Easton, ICMG
Linda has finished multiple championships on breeds such as Newfoundlands, Australian Cattle Dogs, Pekingese and more.  Let her share her secrets for easily maintaining double coated dogs.  Groom these dogs without clipping, with minimal brushing and minimal stress. Even the largest, dirtiest dog can be done quickly and easily with techniques she has developed over a lifetime of working with these types of dogs.

Demo: Asian Fusion
Presented by Jennifer Lee
Asian fusion grooming is a new trend in pet grooming worldwide. In this seminar, Jennifer will provide the history of this trend and reveal new tips for those who want to try it themselves at their salon. Jennifer will also discuss balance and symmetry as well as how to emphasize this unique trim with accessories.

Demo: Abstract Creative Runway
Presented by Kelly Knight
With all of her wins and being the first abstract creative groomer to make the cover of Groomer to Groomer magazine, Kelly Knight has become the belle of creative runway competitions. In this class Kelly will demonstrate the entire process from concept to completion. She will explain how she finds and what she looks for in a design then demonstrate how she puts that design in. She will also explain and answer questions about everything from how she finds her attire to questions about runway and grooming. This class is good for anyone wanting to add this unique niche to their salon offerings. It is also a must for anyone thinking about competing in an abstract runway competition.

The Science of Skin Part 3 of 4: Long Coat
Presented by Cliff Faver, DVM and Suzanne Marchetti
Pet coats can be defined into 3 types; short, medium and long. During this lecture Cliff and Suzanne will discusses the long coat anatomy, the specific needs of the long coated pet, skin problems specific to long coat pets, handling matting and tangling issues and the best ingredients to use to get optimal health and beauty.

Retailing In Today’s Economy
Presented by Mario DiFante
In this presentation, Mario will discuss: current product trends, merchandising, displays to help increase sales, what not to buy, and necessities for the lifestyle of today’s modern pet.

The Perfect Partnership: Dog Daycare and Training Services
Presented by Susan Briggs and Robin Bennett
They may seem like strange bedfellows, but many pet centers capitalize on the benefits of offering both services.  Find out how you can increase revenue, improve dog behavior, and the management of your playgroups with a daycare and training partnership.  Use your expertise to create happy, loyal clients in a true win/win relationship.

4:00pm – 5:00pm

Synergistic Sales:  Combining Customer Service, Body Language, and Spa Packages To Increase Your Success
Presented by Lisa Vella and Donna Walker
Are you better at interacting with the dog or cat client than you are with the human customer? Do you wonder why the client only requests the bare minimum of your services and that it always seems like money is the determining factor? How much interaction do you have with your human client? Utilize your inner power, charisma, and sales ability to increase your success. Learn how promoting services and packages such as aromatherapy, thematic fragrance combos, and specialty products will make your business innovative and profitable.  Learn ideas on improving your customer service and body language, you’ll be glad you did.

Demo: Terrier Troubles
Presented by Barbara Prueckel
It is always a difficult decision when you are faced with a wire haired terrier in your salon, do I strip? Can I strip this dog properly?  Just because it is a ‘pet’ doesn’t mean it should look like one! In this seminar Barb will show you proper stripping techniques and tools.   She will also cover how to achieve beautiful breed profile in half the time using ‘cheat stripping’ ideas which will make your clients and your income extremely happy. With the tools available to us today, terriers are no longer a daunting task.

Demo: Breed Comparison: The English Cocker Spaniel vs The American Cocker Spaniel
Presented by Irina Pinkusevich
Learn the differences and similarities between the English and American Cocker Spaniel. We will review the breed history, development, and standards. We will do a step by step comparison between the two breeds. Learn tips and tricks to setting the proper breed profile for both breeds.   

The Science of Skin Part 4 of 4: Therapies
Presented by Cliff Faver, DVM and Suzanne Marchetti
Do you see pets with allergies, bacterial infections, excessive itching, dry flakey skin, fungal/yeast infections and parasites but don’t know what to do? During this lecture learn how to successfully work on pets with these skin and hair problems. This comprehensive lecture is complete with case studies, full color before and after pictures and solutions to the pet skin problems groomers see every day.

Employee Manuals Are the Lifeblood Of Your Business
Presented by Melissa Verplank
Employee manuals are the lifeblood of your business. They help to set expectations and boundaries. In this session, Melissa will go over some of the key areas that need to be addressed in every employee manual. She’ll also give ideas on useful templates and programs that allow you to create your personalized company employee manual in no time.

Understanding Canine Body Language
Presented by Susan Briggs and Robin Bennett
When you are fluent in dog body language your job as a pet care provider will be interesting and fulfilling. Your center will have healthier and happier pets which results in satisfied loyal clients for your business. During this seminar you will discover how to:

  • Read dog body language and recognize safe, cautious and dangerous emotional states
  • Know when a dog is enjoying or tolerating interactions
  • Recognize common stress signals and take action to reduce them
  • React appropriately to aggressive displays

Sunday, March 12th

9:00am – 10:00am

Are You an Employee or an Independent Contractor?
Presented by Teri DiMarino
This has been an ongoing dilemma in the pet grooming industry for years. In an effort to avoid excessive taxation some groomers, or employers, resort to some pretty creative employment policies. While they may solve issues in the beginning, alternative tactics can really become a huge can of worms for everybody. Mis-classified employees can cause financial hardship on all fronts but, with a little bit of knowledge and understanding, issues can be easily avoided. Teri will spell out the pros and cons in black and white. This class is sure to be an eye opener on all fronts.

Demo: 12 Steps to Speed Grooming With Style!
Presented By Michell Evans
Time is money!  In this demonstration Michell Evans, The Grooming Tutor, will show you a 12 step process, with attachment combs and scissors, that will revolutionize your grooming!  This process will change the way you groom forever!  You will be able to create more beautiful and more expensive grooms for your clients in nearly the same amount of time.

Demo: West Highlands White Terrier
Presented by Sue Zecco
In this demonstration Sue will instruct you how to groom the Westie to breed standard, including how to get the Westie head and body in perfect proportion.  If you want to learn how to get that perfect round head or how to make a carrot tail then this is the class for you.  All certification groups take the Westie as one of the short legged terrier breeds.

Dog Handling 101: Be Prepared, Not Scared
Presented by Lisa Vella and Donna Walker
Do you know and follow the proper and safest dog or cat handling techniques? Can you train your assistants on how to keep your shop accident free? Let Lisa and Donna help you keep your place peaceful and calm.

How To Launch and Sustain Your Pet Business: Your Roadmap for Achieving Success
Presented by Vicki Lynne Morgan
Are you launching, re-launching, or re-inventing your business?  Why settle for what may be a costly trial and error approach.  Although passion plays a significant role in the formation of a pet business, it’s not enough.  Before you spend a dime, preplanning is a must.  Goals can be achieved by focusing on your vision and mission followed by extensive research to assure that you’re on the right track.  Important topics include: fundamentals of entrepreneurship, feasibility, industry research, competitive rivalry, target audiences, business and marketing plans, messaging, and your 14-step full-circle business system. A sustainable, successful, profit-driven pet business is within your reach!

Training Off-Leash Playgroup Staff
Presented by Susan Briggs and Robin Bennett
Formal staff training programs for off-leash playgroup staff is the key for safe playgroups and healthy, happy dogs. Learn the key components of successful training programs, effective dog leadership exercises and tools used for measuring staff performance. Structured programs benefit your center by:

  • Ensuring consistency in staff development and performance
  • Providing a knowledge base for a career in pet care helping to recruit and retain quality staff
  • Safe playgroups with happy dogs and loyal satisfied clients

11:30am – 12:30pm

Groomer Health From A Doctor’s View
Presented by Dr.  Jim Warner
Learn how to take care of your most valuable tool:  your body.  Hand, wrist, and back problems devastate the grooming industry. Dr. Jim has proven tips and techniques and doctor secrets to help you prevent, manage and survive these common problems. If you are a beginning groomer, or have been grooming for decades, this expert level class can save you pain and money and keep you working comfortably.  Dr. Jim has 36 years’ experience dealing with hand, wrist, and back problems as a doctor, teacher and being the “doctor’s doctor” around the world.

Demo: Cutting Techniques
Presented by Jonathan David
In today’s market there are many cutting tools at our disposal. Straight shears, curved shears, thinning shears, clippers and razors are all used for various desired looks.  In this seminar Jonathan will share his experience and knowledge of cutting techniques to create layers, round faces, hiding structural flaws and blending as well as his techniques for using these tools to achieve beautiful finishes on a variety of coat types.

Demo: Lion Cut or Not?
Presented by Danelle German
Lion cuts are a popular groom style for cats, either because of owner preference or because a cat is severely matted or pelted. Know when a lion cut is the right choice and when it is not so as to avoid unnecessary dangers and incomplete grooms. In this seminar, Danelle will explain how to determine when a lion cut is appropriate, how long it should take to complete, and what methods and steps to follow for a clean, smooth finish.

Commission, Hourly, or Salary: Knowing the Difference
Presented by Teri DiMarino
The laws across the land are changing and, in an ongoing effort to professionalize our industry, employers and employees all need to take a better look at their tax and payroll arrangements. While one method may sound good, an alternative method may offer more safety and protection for employees and employers alike. Teri will address the most common questions about the differences between paying commission, hourly or salary and try to shed some light on this controversial area.

Finding Gold in Your Data Base
Presented by Melissa Verplank
Have you ever thought about the value of your regular customer on an annual basis? Melissa talks about easy ways to increase your revenue stream. She’ll talk about ways to help your customers take better care of their pets that suit their lifestyle – and yours! And, she’ll share with you how to do it without adding any new clients to your existing client roster.

Getting Your Staff to Play
Presented by Susan Briggs and Robin Bennett
Are the dogs in your playgroups bored?  Teaching staff to properly play and engage with dogs needs to be part of your training curriculum.  In this seminar you will learn how to teach your staff to be engaged with dogs, lead games, and keep off-leash play safe and fun!

2:00pm – 3:00pm

Help! I Need Advice!
Presented by Jonathan David
Knowledge is power! Often we encounter scenarios within our everyday grooms that we’re not sure how to handle. We encounter issues with the coats of our furry clients, issues dealing with their owners and dealing with employees.  In this open forum, Jonathan will lead a discussion of the most commonly encountered problems we face on a regular basis and attendees can listen to and share their own experiences as well as learn from Jonathans’ own experiences from his 27 years in the grooming business.

Demo: Grooming and Creating Structure
Presented by Irina Pinkusevich
How does structure affect your pet grooms? Correcting defective structure and creating structure where needed will make a marked and notable improvement in the look of your grooms. Learn how to make the pet styles that leave your salon looking different.

Demo: The Dreaded Head
Presented by Barbara Prueckel
What do our clients want when they pick up their pets from our salons? They want to look into their dogs faces, and think ‘You can’t get any cuter than this!!’ If you struggle with the most imperative part of grooming your dogs, this is a class for you. From tips on trimming ears to managing uncontrollable beards, learn how to turn this dreaded job into an effortless task.

How To: Airbrushing and Blow Pens
Presented by Lori Craig
In this seminar, Lori will show you how to use an airbrush, blow pens, and inks. As well as show you the detail possible with stencils and free hand. Come and learn from the expert how to increase your income with these extra service details.

Packaging Your Spa Services for Increased Sales
Presented by Lisa Vella and Donna Walker
Do your clients understand and realize all the services you offer and how much they cost? Are you using “perceived value” as a selling point when bundling your spa packages? Do they even know what shampoo you use when they request that you wash and groom the dog? Are you treated like the Pet Stylist Professional you are? Come and listen to some innovative ways to earn more money and have your services practically sell themselves. Lisa and Donna will provide suggestions and ideas to market your business efficiently and effectively.

Playgroups: Be Confident in Your Temperament Testing
Presented by Susan Briggs and Robin Bennett
A key factor in operating safe off-leash playgroups is the effectiveness of evaluating applicant dogs, or temperament testing.  During this seminar you will learn:

  • What information to gather before you do the temperament test
  • Dog personality types a new dog should meet during the test
  • Body language and red flag behaviors during the test
  • Tools to quickly make decisions on whether to allow the dog in a playgroup
  • Communicating evaluation results to dog owners